Tag: personal brand

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Personal Brand: Lessons From the Scottish Highland Clans

Whilst “personal brand” may be modern terminology, managing one’s personal brand or reputation goes back hundreds, if not thousands of years. I recently completed a short course with the University of Glasgow – The History of the Scottish Highland Clans. I took the course because of my Scottish heritage, a general interest in history and…
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Job Seekers Narrative

Job Seekers: What’s Your Narrative?

When you visit Hollywood and ask people what they do, every second person (or so it seems) says, “I’m an actor”. What are these ‘actors’ doing when you ask this question? More often than not, they are serving cocktails in a bar on the strip, driving minibus tours around Beverly Hills showing off the homes…
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Networking: It Takes Work!

Mention the word networking and some people break into a cold sweat. They immediately picture themselves alone in a room full of strangers, not knowing what to do or say. Sure, meeting new people at functions and events is one aspect of networking but networking is so much more than that. Networking is also about building upon…
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Resumes: What’s the GOS About You?

One question I’ve been asked repeatedly over the years is, “What’s the most important thing to have on your resume?” My answer is simple: a Great Overarching Statement! Like any piece of effective communication, you need to hook your reader immediately. Call it what you will – Profile, Overview, Career Summary – the GOS is your positioning statement.…
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